Wholly Wholly is a Hong Kong-based design consultancy, specializing in cross-culturally rooted branding, curatorial and publication design. Blending tradition and innovation, the studio revitalizes heritage crafts, local brands, and everyday objects through research-driven design, fostering meaningful cultural connections and contemporary brand experiences. The team is passionate about exploring the balance between tradition and innovation. Since 2018, they have collaborated with over twenty established brands with a history of more than fifty years. The projects have received recognition from various media outlets and have won numerous awards.

Design is not just what it looks like and feels like.
Design is how it works.

Curatorial

The studio provides end-to-end curatorial design for cultural or artistic exhibitions and events, including spatial planning, display layouts, and visitor experience design. It also produces publications such as exhibition catalogues and brand books, communicating the story and spirit of the brand.

Branding

The studio designs brand experience and multimedia content, including brand films, digital media, and interactive installations. By integrating online and offline touchpoints, it strengthens emotional connections between brands and audiences.

Strategy

Wholly Wholly offers research-based consultancy, including market and cultural analysis, brand positioning, and design strategy. The studio collaborates with local heritage brands, cultural institutions, and creative teams to deliver cross-disciplinary, innovative projects.