Adidas DEERUPT

The adidas Deerupt is a new casual lifestyle shoe that debuted on March 2018. Featuring exposed mesh netting above a slip-on construction, the Deerupt has a layered structure that adds a bit of flair to an otherwise plain silhouette.

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We work with Adidas HK for their product launch on social media. Two morphing videos were designed to show the disruptiveness of DEERUPT, and the engagement rate was promising.

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D: Fergus Yip