The adidas Deerupt is a new casual lifestyle shoe that debuted on March 2018. Featuring exposed mesh netting above a slip-on construction, the Deerupt has a layered structure that adds a bit of flair to an otherwise plain silhouette.
We work with Adidas HK for their product launch on social media. Two morphing videos were designed to show the disruptiveness of DEERUPT, and the engagement rate was promising.
D: Fergus Yip