Craftsman: Savile Row Eyewear
Over 120 processes are involved in crafting every single frame. John Lennon and Queen Elizabeth II both wore Algha frames, and John Lennon's iconic Round Eyes were Algha-made.
Savile Row Eyewear has been taking their roll-gold frame making as a key feature. However, the insight of this branding video is to demonstrate the attention to details of the eyewear manufacturer and their persistence to traditional craftsmanship by a poetic and satisfying documentation of the process. The focus was shifted from the materials to the hand-made traditions.